Do you read reviews before making a purchase on Amazon.com or installing an app on a consumer app store?
79% of consumers trust online reviews as much as personal recommendations.
Online marketplaces have brought unprecedented access and convenience to the consumer world. Many people rely on Amazon.com and other online shopping for a higher percentage of clothing and home accessory purchases than ‘on-premise’ shopping. And the Apple App… Continue reading
Whether you’re a start up, early stage, or established software company selling B2B software, odds are you’re thinking about or already building enterprise apps. If you’re not, take a look at this Forrester piece predicting $2.1 trillion will go into IT spend in 2013, with apps and the U.S. leading the way.
In any new marketplace, as the demand grows and the marketplace expands, the answer to the pricing… Continue reading
You have published your app on the AppExchange and are ready to start selling. Don’t try to reinvent the wheel – learn best practices on how to navigate and sell successfully in the channel. Continue reading
Investing in an event sponsorship is a big decision — it isn’t only about dollars, it is about the intrinsic need for resources from the moment the decision is made through to managing leads in the sales funnel.
I have watched partners scrutinize every detail of a flyer, develop amazing online assets, and design gorgeous booth structures that illustrate their corporate brand and event theme. Yet, they fail to… Continue reading
Sir Francis Bacon once said, “Knowledge Is Power.” If applied to a salesforce.com AppExchange Partner’s world, one could say “Knowledge is power to building a successful AppExchange app.” To go from idea to booming business, you need to know the right information at the right time. Salesforce.com provides many resources to empower app builders to build and deliver successful apps on the AppExchange.
Here is what the lifecycle looks… Continue reading
In just 16 weeks, the Dreamforce community will take over the Bay Area again. We have a ton of great stuff in store for partners, but it’s up to you to make the most of this experience. There will be a lot of Dreamforce information coming your way in the next few weeks. Here are a few things you should be thinking about now. Continue reading
Not everyone can say they’re reshaping the very fabric of business. But, as an AppExchange partner, you are on the front lines of one of the biggest revolutions in business this decade—the enterprise app revolution. In fact, IDC projected that by 2016, enterprise cloud application revenue will reach $67 billion.
But don’t just take IDC’s word for it—with more than 1,800 apps and 1,100 partners, the AppExchange is on… Continue reading
In Blog: isv
| Tagged AppExchange, ISV
Dreamforce is just around the corner. Use this checklist to make sure your security review submission is complete and accurate before the September 8 deadline. Continue reading
The Salesforce Platform enables ISVs to rapidly build enterprise mobile apps with our Platform Mobile Services. You can innovate even faster by leveraging our Mobile Packs and Mobile SDKs. In this blog post we will show you how to further enhance your mobile app and make it enterprise-grade by using a managed package. Continue reading