I recently sat down with John Richter, Sr. Manager for ISV Success and the coordinator for the ISV Success Track at Dreamforce to discuss some of the exciting sessions being planned for ISV and channel partners at Dreamforce ’13.
We know Dreamforce is focused on customer success and the customer experience, but are there sessions designed specifically for partners at Dreamforce ’13?
Absolutely! For us, partners are also customers… Continue reading
We all know that Dreamforce is a big deal for customers and partners alike– The largest Enterprise Cloud Computing event in the world and biggest tech conference to be held in San Francisco. It is the #1 place to be if you are interested in meeting enterprise customers, prospects and partners. What you may not know is that Dreamforce is also the place for partners to learn… Continue reading
I started working on the AppExchange in 2007, before the Apple App Store existed and before any of us had a phone that could tell you the weather or hail you a taxi. It was the wild wild west of apps back then and we all knew we are on to something, we just didn’t know how big that something would be.
Flash forward 6 years… Continue reading
Partners will be running nearly 100 sponsored breakout sessions at Dreamforce ‘13, sharing the spotlight with many of our most progressive customers. And many of you have been invited to share your expertise in sessions run by our product teams. With over 1000 sessions and some of the most incredible presenters in the world on stage at Dreamforce, it’s probably a little daunting to be a presenter. And it should be. Start off on the right track with 8 Rules to Rock your Session from the salesforce.com strategic content team. Continue reading
Understand what Salesforce development environments to use in order to make app development and delivery much easier. Continue reading
The latest Dreamforce Sponsor Success Story from our friends at NTT Centerstance will really make you think about the power of the ecosystem, and think differently about the potential associated with sponsorship of salesforce.com events. Continue reading
Do you read reviews before making a purchase on Amazon.com or installing an app on a consumer app store?
79% of consumers trust online reviews as much as personal recommendations.
Online marketplaces have brought unprecedented access and convenience to the consumer world. Many people rely on Amazon.com and other online shopping for a higher percentage of clothing and home accessory purchases than ‘on-premise’ shopping. And the Apple App… Continue reading
Whether you’re a start up, early stage, or established software company selling B2B software, odds are you’re thinking about or already building enterprise apps. If you’re not, take a look at this Forrester piece predicting $2.1 trillion will go into IT spend in 2013, with apps and the U.S. leading the way.
In any new marketplace, as the demand grows and the marketplace expands, the answer to the pricing… Continue reading
You have published your app on the AppExchange and are ready to start selling. Don’t try to reinvent the wheel – learn best practices on how to navigate and sell successfully in the channel. Continue reading
Investing in an event sponsorship is a big decision — it isn’t only about dollars, it is about the intrinsic need for resources from the moment the decision is made through to managing leads in the sales funnel.
I have watched partners scrutinize every detail of a flyer, develop amazing online assets, and design gorgeous booth structures that illustrate their corporate brand and event theme. Yet, they fail to… Continue reading